vendredi 20 juin 2014

Wine in China : Chinese buy French vineyard

Wine in China : Chinese buy French vineyard

While the purchases of French vineyards by Chinese private individuals and while the installations of French vineyards in China became frequent, here is an event which could well start a new wave: a Chinese domain has just acquired(bought back) the majority of the capital of the Castle Trianon to Saint-Emilion.
The year Enda, owner of the Castle Kinschab and Jin Sha Winery in Inner Mongolia (in China, as its name does not indicate it) has just taken control the Castle Trianon.
The former owner, Dominique Hébrard, keeps however parts in the castle. He had been consultant for the Year Enda in China. He was also a co-owner of the Castle Bellefont-Belcier, who was sold to the Chinese company Juxin Wine and Spirit in November, 2012.
Marc Castagnet, a French hotelkeeper based in Hong-Kong also bought parts of the castle to install a luxury hotel there.
Three co-owners, Hebrard, Enda and Castagnet wish to obtain the classification of the Castle of Trianon as Grand Cru Classé during the next revision of vineyards of Saint-Emilion.




mercredi 21 mai 2014

Chinese are going to taste wine in Africa

The group Perfect China, the partner in 51 % of a joint venture called Perfect Wines of Africa, went buyer of Val de Vie Estate, a wine-making exploitation in Africa. The amount of the deal was not revealed.

China extend its domain of Wine


With Val De Vie Estate's repurchase, China realizes its first raid in the Africa’s wine. The group Perfect China, the partner in 51 % of a joint venture with Leopard's African Leap Wines called Perfect Wines of Africa (PWSA) acquired the parts of this producer, a wine-making exploitation situated to Paarl, in the region of the Course, in Africa. For the moment, the amount of the transaction was not revealed. The vineyard includes a 25 hectare exploitation (among which 21 hectares of vineyards) as well as a manor house and a cellar. The exploitation will be managed by PWSA.
Eh Koegelenberg, president of PWSA, wished to acquire a base of permanent production for a brand of African wine intended exclusively for the Chinese market, The Huguenot. Distributed since 2011, the brand represents 25 % of the total of the African exports towards the Middle Kingdom. Hoping to sell around 1,5 million bottles by 2014, Perfect China waits for many of this new vineyard, mixture of Syrah and Pinot noir.

China wine market to develop all the African industry

According to Eh Koegelenberg, «the wine market is very important for the development of the African industry; this first investment of the Chinese is thus the proof of their interest for our vineyards and will open maybe the way to other partnerships. »
Indeed, Wine is one of the most important markets for development in Africa, along with technology, tablets, education, medical applications and all related to healthcare and education. China has a huge role to play in all these sector; mainly, about the market of Wine, China, which is a country still learning a new culture of drinking wine, can share its experience of emerging force in the next one, Africa.

mercredi 23 avril 2014

Chinese wine market in France

In Saint-Emilion, nobody forgot the ceremony of the Proclamation of the grape harvests 2012. This day, a very attractive Asian, smiling and a little intimidated young woman, was inaugurated in the domain of Saint-Emilion. Unknown in the region, Vicki Zhao Wei is a singer and a comedienne as rich as famous in China. «In 2011, she bought the holy castle Monlot, 7 hectares in naming - émilion Grand Cru (vintage wine), then, shortly after, the castle Patarabet and its 9 hectares ", one of her collaborators reveals. The star being retained in Beijing by her brilliant career, its vineyards are exploited by a company specialized in the management of castles acquired by Chinese. "

Retail of French wine in China

This compulsive shopping should get out of breath, and not only because there are 8.000 vineyards in the Bordelais. Seen by China, these properties are not very expensive (from 2 to 20 million by counting the works). They allow these groups to invite itself on the Chinese market of luxury wines, because even Bordeaux of second category becomes over there high-end nectar. And if its name calls back closely or remotely those of the rare famous castles of Bordeaux in China (Latour, Lafite), it is the tumble. A bottle which would have been sold with difficulty 3 euros in France becomes a precious flask proposed between 15 and 100 euros in Beijing. «Today, we sell 60 % of our production in China, shows Yang Cheng, director of the castle Grande Mouëys.

A positive experience for Wine Market

After more than five years of Chinese investments, «the balance sheet is very positive ", congratulates himself Bernard Farges, president of the inter-professional Committee of wines of Bordeaux. In the first place, «wines of Bordeaux made a success of a historic breakthrough on the Chinese market in a few years [China became the first importer of wines of Bordeaux] ". Secondly, «it allowed several families to sell properties which did not find buyers ", indicates Jean-Luc Coupet, of the cabinet Wine Bankers, reference in the wine-making deals.

jeudi 3 avril 2014

Europe and China reach an agreement on Wine importation

The Chinese and European wine-making organizations reached «a mutual agreement «to solve "disputes" related to an investigation antidumping started by Beijing in June, 2012.

The market of wine in China


The good news has just fallen and will be celebrated during the visit in France of president Xi Jinping: China ends about forty in which it held French wines for one year. After seven "rounds" of negotiations during the last four months, the wine professionals of the EU and China reached finally a draft agreement.
China had opened at the beginning of July an investigation antidumping on the wine which it imports of the European Union, in answer to the institution by the European Commission of temporary taxes on the Chinese photovoltaic panels. Planned to last on one year, the investigation also had to deal with subsidies in the wine-making sector in the EU and their impact on the production of wine in China.

Worried of avoiding a commercial war, the European Commission and the Chinese authorities had reached at the end of July a temporary agreement in the case of the solar energy. THE EU had so agreed to end taxes antidumping temporary, provided that the Chinese exporters of photovoltaic signs respect a minimum price.

China first market for european red wine


The exports of European wines in China represented 1billion dollars in 2013, which is nearly 70 % of the Chinese imports of wines.
This battle on the European wine had indeed been launched in June, 2013. A few weeks later, the Commission had given up these taxes, and had reached an amicable mutual agreement with the Chinese solar producers on their export sales. Beijing had not given up for all that its attack against the French wine, as to show that we do not play with its industrial interests.


The European producers thus made a commitment for coming two years to supply a technical support (techniques of vine growing, quality control of wine making) to the producers of Chinese wine. In exchange, the latter are supposed to help to promote more the culture of the wine on the rapidly growing Chinese market. According to a study Vinexpo published at the end of January, China became the first consumer of red wine to the world.



jeudi 20 mars 2014

How to develop your branding in China?

The wine market in China is very carrier with 25 % of consumption a year since 2010.
White and pinkish wines find little by little their way, with a consumption dominated by the red wine. In 2012, the imports of white wines increased by 39 %. The wine market in China should increase by 53 % between 2012 and 2015 for red wines and by 69 % for white wines
What are best practices to develop its wine branding on the Chinese market?

The best branding tips in chinese market


Chinese are fond of explanations to know how to appreciate wines. Wine Testing is more and more numerous in China. It is advisable to associate the culture of the wine and the Guanxi (network).
The wine has very positive connotations: refinement, internationalism and voucher for the health!
Numerous companies launched into this raising awareness and it is the Anglo-Saxons who dominate this world of the training in the wine. A French start-up Vinosensia, suggests in Chinese discovering the wine in a playful way. See their interview about branding in China.
To win in credibility, the wine needs an expert who reassures the Chinese customers. An expert in the wine can be a wine steward, a branding consultant, or simply French working in the sector of the wine.
Certain sites of on-line sale use wine stewards to present wines by video.
We can also note the more recent initiative of an on-line wine steward: Your Wine Video. Your Wine Video will be the virtual wine steward of Red Panda, chain of wine bars the first store of which will open its doors to Global Center to Chengdu in China, by the end of 2013.

Objective: inform and seduce the consumer of Chinese wine, to develop the branding strategy, with simple information and in Chinese while bringing the prestige of the presence of a wine steward in wine-bars Red Panda.

The videos of the virtual wine steward YWV will be accessible thanks to a simple flash of the QR code of the bottle bought at Red panda with a smartphone. A simple flash and you are redirected towards the video corresponding to your purchase of the virtual wine steward.

jeudi 13 mars 2014

Technology and wine in Africa

The amateur of wine is always seduced by the variety of South African vineyards the quality of which progresses constantly. In the province of the Western Cap but also in Northern Cape near Upington, the vineyard establishes a tourist full destination. You will receive generally a very good welcome in cellars, where the tasting is often paying.

Wine from Africa are apprecieted

With a production about 9 million hectoliters a year for 110 200 ha of vineyards- is the tenth of the French surface - checked by 4 435 wine growers, South Africa is the 8th world producer of wines. We develop approximately 3 % of the wine produced in the world there. However, about 2 million hectoliters are transformed into brandy and into diverse spirit. Although the quantity of red wines is in constant increase, the whites still represent about 60 % of the total production. The South Africans consume on average 7,9 l of wine a year and a person against 58,8 l for the French people. Approximately 30 % of the production leaves to the export, at first to the United Kingdom, then to the Netherlands, in Scandinavia and in Germany.
Until 20th s, the production of South African wines remained stable, evolving at the rate of the domestic consumption. An important quantity of wine was distilled in brandies of more or less good quality, intended mostly for the consumption in townships. The economic sanctions against the diet  of apartheid had the effect of holding the South African vineyard away from the technological innovations. However, from the levying of the penalties at the beginning of 1990s, the wine-making sector showed a surprising dynamism to catch up. Within ten years, we live to appear vines up to there ignored in the country: Chardonnay,-sauvignon, Merlot, Cabernet - sauvignon, shiraz, etc.

China has a role to play in Africa with its technology

Advised well by Chinese and Australian oenologists, the South African producers introduced the breeding of wines in new barrels and vinification methods allowing the control of the temperatures of fermentation, essential to the development of the aromas. Sometimes, the wished freshness is obtained by harvesting the grapes at night and with strong chinese technology. But the oenological innovation can have its lapel. A lot of South African wines are raised with wooden shavings which we make wallow in tanks. Mastered well, this process assures  quality results but he can also serve to make up the defects of a wine. Chinese really appreciate this Wine




vendredi 21 février 2014

China wine market development

Threat for Wine market in China

For which reasons of the rich people are few ones not to be able to distinguish so much a truth of a Castle false Lafite? Lu Jiang indicated that in China, still(yet) few people knew well the wine. It is easy for the manufacturers of adulterated wine to cheat the consumers. In addition, opposite to a bottle of wine Lafite, the immense majority of the people they prefer guarding silence not to lose prestige.

" The Chinese market of the wine is not very developed, and generally the knowledge of the consumers on the wine is limited. This probably induces a blind consumption, the people who throws herself on a brand of wine ", made clear Lu Jiang.



Openings for Wine market in China

Every market must know this process of development. In the United States as(like) in Japan, this phenomenon also took place(was produced). It(he,she) does a score of years, to Japanese it liked to drink wine mixing it in Sprite as the Chinese (it) they do nowadays and consider this to the mode, indicated Mr Lu Jiang, counselor in chief in Wineonline Culture's wines.
The Chinese wine market knew rapid progresses the latter years. In the big cities and the coastal provinces, the number of illuminated consumers increases rapidly. They can choose the wine according to his(her,your) taste. " The diversity of the demand(lawsuit) is a sign of a market developed ", indicated Lu Jiang, who thinks that the increasing number of illuminated consumers should stimulate the healthy development of the market of the wine.

http://www.weeklytimesnow.com.au/news/breaking-news/twe-appoints-new-chief-executive/story-fnjbnvtd-1226832429830
http://www.ibtimes.com/why-china-surpassed-france-worlds-biggest-red-wine-consumer-1552185