In
Saint-Emilion, nobody forgot the ceremony of the Proclamation of the grape
harvests 2012. This day, a very attractive Asian, smiling and a little
intimidated young woman, was inaugurated in the domain of Saint-Emilion.
Unknown in the region, Vicki Zhao Wei is a singer and a comedienne as rich as
famous in China. «In 2011, she bought the holy castle Monlot, 7 hectares in
naming - émilion Grand Cru (vintage wine), then, shortly after, the castle
Patarabet and its 9 hectares ", one of her collaborators reveals. The star
being retained in Beijing by her brilliant career, its vineyards are exploited
by a company specialized in the management of castles acquired by Chinese.
"
Retail of French wine in
China
This
compulsive shopping should get out of breath, and not only because there are
8.000 vineyards in the Bordelais. Seen by China, these properties are not very expensive
(from 2 to 20 million by counting the works). They allow these groups to invite
itself on the Chinese market of luxury wines, because even Bordeaux of second
category becomes over there high-end nectar. And if its name calls back closely
or remotely those of the rare famous castles of Bordeaux in China (Latour,
Lafite), it is the tumble. A bottle which would have been sold with difficulty
3 euros in France becomes a precious flask proposed between 15 and 100 euros in
Beijing. «Today, we sell 60 % of our production in China, shows Yang Cheng,
director of the castle Grande Mouëys.
A positive experience for
Wine Market
After more
than five years of Chinese investments, «the balance sheet is very positive
", congratulates himself Bernard Farges, president of the inter-professional
Committee of wines of Bordeaux. In the first place, «wines of Bordeaux made a
success of a historic breakthrough on the Chinese market in a few years [China
became the first importer of wines of Bordeaux] ". Secondly, «it allowed
several families to sell properties which did not find buyers ", indicates
Jean-Luc Coupet, of the cabinet Wine Bankers, reference in the wine-making
deals.
Aucun commentaire:
Enregistrer un commentaire