Chinese wine market in France

In Saint-Emilion, nobody forgot the ceremony of the Proclamation of the grape harvests 2012. This day, a very attractive Asian, smiling and a little intimidated young woman, was inaugurated in the domain of Saint-Emilion. Unknown in the region, Vicki Zhao Wei is a singer and a comedienne as rich as famous in China. «In 2011, she bought the holy castle Monlot, 7 hectares in naming - émilion Grand Cru (vintage wine), then, shortly after, the castle Patarabet and its 9 hectares ", one of her collaborators reveals. The star being retained in Beijing by her brilliant career, its vineyards are exploited by a company specialized in the management of castles acquired by Chinese. "

Retail of French wine in China

This compulsive shopping should get out of breath, and not only because there are 8.000 vineyards in the Bordelais. Seen by China, these properties are not very expensive (from 2 to 20 million by counting the works). They allow these groups to invite itself on the Chinese market of luxury wines, because even Bordeaux of second category becomes over there high-end nectar. And if its name calls back closely or remotely those of the rare famous castles of Bordeaux in China (Latour, Lafite), it is the tumble. A bottle which would have been sold with difficulty 3 euros in France becomes a precious flask proposed between 15 and 100 euros in Beijing. «Today, we sell 60 % of our production in China, shows Yang Cheng, director of the castle Grande Mouëys.

A positive experience for Wine Market

After more than five years of Chinese investments, «the balance sheet is very positive ", congratulates himself Bernard Farges, president of the inter-professional Committee of wines of Bordeaux. In the first place, «wines of Bordeaux made a success of a historic breakthrough on the Chinese market in a few years [China became the first importer of wines of Bordeaux] ". Secondly, «it allowed several families to sell properties which did not find buyers ", indicates Jean-Luc Coupet, of the cabinet Wine Bankers, reference in the wine-making deals.

http://www.challenges.fr/economie/20140326.CHA1978/quand-les-chinois-jettent-leur-devolu-sur-les-vignobles-francais.html

http://daxueconsulting.com/retail-of-wine-in-china-2/

Daxue Consulting

Europe and China reach an agreement on Wine importation

The Chinese and European wine-making organizations reached «a mutual agreement «to solve "disputes" related to an investigation antidumping started by Beijing in June, 2012.

The market of wine in China

The good news has just fallen and will be celebrated during the visit in France of president Xi Jinping: China ends about forty in which it held French wines for one year. After seven "rounds" of negotiations during the last four months, the wine professionals of the EU and China reached finally a draft agreement.

China had opened at the beginning of July an investigation antidumping on the wine which it imports of the European Union, in answer to the institution by the European Commission of temporary taxes on the Chinese photovoltaic panels. Planned to last on one year, the investigation also had to deal with subsidies in the wine-making sector in the EU and their impact on the production of wine in China.

Worried of avoiding a commercial war, the European Commission and the Chinese authorities had reached at the end of July a temporary agreement in the case of the solar energy. THE EU had so agreed to end taxes antidumping temporary, provided that the Chinese exporters of photovoltaic signs respect a minimum price.

China first market for european red wine

The exports of European wines in China represented 1billion dollars in 2013, which is nearly 70 % of the Chinese imports of wines.

This battle on the European wine had indeed been launched in June, 2013. A few weeks later, the Commission had given up these taxes, and had reached an amicable mutual agreement with the Chinese solar producers on their export sales. Beijing had not given up for all that its attack against the French wine, as to show that we do not play with its industrial interests.

The European producers thus made a commitment for coming two years to supply a technical support (techniques of vine growing, quality control of wine making) to the producers of Chinese wine. In exchange, the latter are supposed to help to promote more the culture of the wine on the rapidly growing Chinese market. According to a study Vinexpo published at the end of January, China became the first consumer of red wine to the world.

http://www.lefigaro.fr/conjoncture/2014/03/21/20002-20140321ARTFIG00094-la-chine-va-a-nouveau-boire-du-vin-produit-par-les-europeens.php

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

http://thekularingtradeblog.com/2014/03/13/high-tech-chinese-start-ups-and-african-development-the-story-of-mysimax/