The twenty-first century has been marked by fideliter China for Bordeaux vineyards. The Middle Kingdom is now the largest export market for Bordeaux. With the equivalent of 48 million bottles, is now worth 22% of exports of Bordeaux wines. Twice the German market. As for sales, they generate 565 million euros, or 26% of the total, exceeding the UK's largest importer of wines.
Considering that the Chinese market was non-existent 12 years ago. Énormémen enjoying great wines, Bordeaux succeeded today in exporting all ranges of wines. With a big difference depending on the destination. To China shipping price of a bottle is averaging 4.7 euros, against 17.3 euros to Hong Kong.Therefore, Bordeaux wines are predominant and accounted for 13% of volumes imported by Chinese and almost a third in value. In view of French exports to China, they crush the competition with 64% of sales in value and more than a third of the volume. Almost on par with the wines protected geographical indication, the former wine country of Languedoc.
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