The group
Perfect China, the partner in 51 % of a joint venture called Perfect Wines of Africa,
went buyer of Val de Vie Estate, a wine-making exploitation in Africa. The
amount of the deal was not revealed.
China extend its domain of
Wine
With Val De
Vie Estate's repurchase, China realizes its first raid in the Africa’s wine.
The group Perfect China, the partner in 51 % of a joint venture with Leopard's African
Leap Wines called Perfect Wines of Africa (PWSA) acquired the parts of this
producer, a wine-making exploitation situated to Paarl, in the region of the
Course, in Africa. For the moment, the amount of the transaction was not
revealed. The vineyard includes a 25 hectare exploitation (among which 21
hectares of vineyards) as well as a manor house and a cellar. The exploitation
will be managed by PWSA.
Eh
Koegelenberg, president of PWSA, wished to acquire a base of permanent
production for a brand of African wine intended exclusively for the Chinese
market, The Huguenot. Distributed since 2011, the brand represents 25 % of the
total of the African exports towards the Middle Kingdom. Hoping to sell around
1,5 million bottles by 2014, Perfect China waits for many of this new vineyard,
mixture of Syrah and Pinot noir.
China wine market to
develop all the African industry
According
to Eh Koegelenberg, «the wine market is very important for the development of
the African industry; this first investment of the Chinese is thus the proof of
their interest for our vineyards and will open maybe the way to other
partnerships. »
Indeed,
Wine is one of the most important markets for development in Africa, along with
technology, tablets, education, medical applications and all related to
healthcare and education. China has a huge role to play in all these sector; mainly, about
the market of Wine, China, which is a country still learning a new culture of
drinking wine, can share its experience of emerging force in the next one,
Africa.
